In The Icarus Deception: How High Will You Fly? Seth Godin shatters the myth of the false ceiling between us and our potential achievements; Turns out the warning in the Greek myth not to fly to close to the sun was only half of the story; the myth also warned about flying too low.
Cover of the audio version of The Icarus Deception. Also available as paperback, eBook etc.
"Better Art, Three Ways
More Than a Business Book
Straddling the divide between management/leadership and a self-help/personal development, Seth argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out and find our own way of doing things, rather than subscribe to the theory that there is a 'right' way.
He covers all the usual suspects - fear of failure, doing the work, stepping out of our comfort zone - but does it in a way that makes you feel you really must get up and at it.
To inspire us to action, the book includes 14 short portraits of “real life artists” including singer-songwriter, Amanda Palmer and the UK rugby player Ben Cohen and the unique ways they push the envelope.
"Making art hurts. But it’s better than the alternative."
Creative Fire (based on the Icarus myth)
90 x 120cm, Mixed-media
9 masonite panels mounted on wooden frame
© Cherry Jeffs 2013
Creative Careers in the Post-Industrial World
Founder of Squidoo (now Hub Pages), vice president of Yahoo’s direct marketing until 2000 Seth Godin is famous for his bald head and over-the-top specs as well as for being the only top-ranking blogger who doesn’t use Wordpress and for personally answering his email albeit in his characteristic brief style.
Entrepreneur, marketer, public speaker and the author of 17 best-selling books, Godin writes about the way ideas spread, marketing in a world where people don’t watch TV, new ways to lead and the importance of challenging assumptions.
Look at all our recent mental leaps in terms of how we work - and market that work - online, and you will find Godin’s influence. A master of the succinct, he coined phrases such as "Permission Marketing" (how to sell to what has become the ubiquitous email sign up list); "Tribes" (the way that groups of us get together behind an idea); "Linchpin" (an irreplaceable person)…and wrote the books to match.
Seth Godin's V Is for Vulnerable: Life Outside the Comfort Zone illustrated by Hugh McLeod
The Icarus Deception IS a business book but it is not a 'how to' book in the traditional sense. Seth Godin is at once no-nonsense yet consumately enabling, challenging us to ask ourselves questions such as: How much value can we produce? How much trust we can earn? How often and how much can we innovate? And then to go and find solutions that dovetail with our own personalities.
The only recipe for success Seth offers us is to do what we do fearlessly, with passion, commitment and without regard for established norms or hierarchies. As artists, could we ask for more?
"…your biggest failure is the thing you dreamed of contributing but didn’t find the guts to do."