What if, instead of quickly settling for one of the first creative ideas that come to us, we paused longer over the initial stage?
Would it allow us to explore a greater range of options? Spark the cross-fertilisation of various ideas?
I was pondering on this in the studio last week and the result was an exercise to more thoroughly explore - and enjoy - the ideas stage. Here it is in case you'd like to try it:
Ideas Brainstorm exercise
What differences did you notice with this exercise from your normal way of working?
Share your experience of the exercise in the comments!