Project assessments. They’re for office nerds, right? As a creative, you don’t need to do that kind of thing...Or do you?
If, once a project is complete, the only reason you consider it again is to decide how to market it, you’re missing out on a golden opportunity.
Your completed project holds a host of insights to help you boost your future creativity, communication and productivity.
In the previous posts in this series we looked at how setting objectives for your creative projects helps you:
Today we’ll be fitting the final missing piece into the puzzle: Assessing how well you achieved your objectives, and analysing what you’ve learned, so that you can work even smarter in the future.
How to Evaluate Your Creative Project
To evaluate your project, and assess its successes and weaknesses as a whole, you need to look at all of its different stages:
To begin evaluating your completed project, simply jot down quick responses to the following questions:
1. How Good Was Your Preparatory Work?
2. What Did Your ‘Making’ Process Look Like?
3. Did You Achieve Your Objectives?
4. How Well Did You Communicate?
Create a Blueprint for Future Projects
Now you have a complete evaluation of your project, the final and really useful step is to find a way to take those lessons into the future.
For example, as I’ve developed my process for making the covers of my Artist’s Books, I’ve converted my completed to do lists into a checklist for future covers.
This not only helps me to be as efficient as possible in the process - and not miss any vital steps or do things in the wrong order - but to more accurately gauge how long it will take me to complete this part of the project.
(I work very slowly so any efficiency-aids really help!)
For example, one of my checklists is for potential hold-ups or things I need to consider before starting.
It includes reminders of things I tend to forget when tracing and cutting such as:
3 Steps to Your Blueprint
To create your own blueprint, simply go back through the answers you wrote down. Ask yourself:
So don't miss out on all that extra insight that evaluating your projects can lead to! Use this information to help you ideate, execute and communicate in your future projects.
Get Creative with your Review Process!
Looking for insights focussing more on the creative direction of your work?
Why not follow your Project Assessment with a Creative Review?
Get your FREE Creative Review Workbook