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Curation Matters

19/4/2015

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untitled monochrome portraits by Yan Pei-Ming
Group of untitled monochrome portraits by Yan Pei-Ming at the CAC Málaga

How does the message of (your) art change according to the way it's displayed, curated or compiled?

How does a well thought-out hanging add to the experience of seeing art?

​In the first part of this two-part post we went on a whistle-stop tour of two art exhibitions running in parallel at the CAC Málaga (the tiny works in Made in Spain and the enormous paintings of Yan Pei-Ming in No Comment) to see how the scale of art impacts the way we perceive it. 

In this second part, we'll revisit the two exhibitions to see how the way an exhibition is hung can change our perception of the work, and how we can apply these lessons to compiling or displaying creative work or products of any kind.
Execution A Goya painting by Yan Pei-Ming 2008
Execution After Goya - Yan Pei-Ming 2008
Oil on canvas, 280 x 400.7 cm.

First Impressions Count

Stepping through the door of the No Comment exhibition, you are confronted with a wall-sized red painting - Chinese artist Yan Pei-Ming's homage to Goya: Execution After Goya in which the artist reinterprets Goya's famous painting from 1814, 'El tres de mayo de 1808 en Madrid', (3rd of May 1808 in Madrid).

The first encounter with the blood-redness of this painting is visceral and shocking and prepares you for a challenging visit.

But it's on the way out, that the precise brilliance of its placement becomes really apparent: after having been exposed to painting after painting in tones of black and grey, Execution After Goya grabs you all over again, sealing the whole experience.

TWEET THIS: Yan Pei-Ming defines himself as an artist "with roots, but above all with wings"

Grouping Artworks for Maximum Impact

As I mentioned in the previous post, the scale of the work in the main exhibition area is overpowering and humbling.

But the force of the exhibition is not left to scale alone.

In each separate area the arrangement of the work is skilfully thought out:
  • large paintings in a small group
  • small paintings in a large group
  • landscape paintings alone
  • portrait paintings alone
  • triptychs
  • diptychs...
Every possible formation has been used to its utmost effect.

And the effect is?

Immersive.

Like being submerged in Yan Pei-Ming's subconscious.

​Could we ask for more?
​

Small Artworks Grouped Thematically

The tiny format of the pieces in Made in Spain also lends itself to grouping, but because it is difficult to get a sense of the whole group from afar (unless you have above-average vision), the scale changes the experience completely.
Small artworks from Made in Spain at the CAC, Málaga
Works from Made in Spain 2015: 1. Roy Anglada | 2. Jesús Zurita | 3. Malena Tous
The works are grouped thematically:
  • landscape
  • figures
  • abstraction
  • images that overstep the boundaries...
​
But this isn't something that is immediately apparent.

The miniature scale forces you to step into the group in order to experience it, become part of it almost; the theme revealing itself imperceptibly as you explore.

(You can see this interaction between viewer and artworks 
here.)

​

Follow Art Cherry Jeffs's board Art Exhibition Concepts on Pinterest.

Creative Products in Emotive Combinations

Experiencing the radically different effect of the scale and curation style of these two exhibitions has really got me thinking about the role that these play in how people perceive our work.

How might you group your works for maximum immersion and impact?

Think not just in terms of visual art but
  • poems or short stories
  • pieces of music
  • product bundles.

What theme will you use to tie them together?

How could you allow this theme to gradually reveal itself rather than make it obvious?

Or might you experiment with a 'counterpoint' element like the red Goya painting?

Share your thoughts in the comments.

​

© Author: Cherry Jeffs



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